Why Pay More!? Value Menu is a subset of Taco Bell's menu introduced in May 2008 consisting of items that are available at a reduced price of either 79¢, 89¢ or 99¢. The Why Pay More!? Value Menu was updated again in April 2009. This was changed due to addition of new items and the discontinuing of the following items: Big Taste Taco, 7 Layer Dip Nachos, 5 Layer Dip Nachos, Spicy Chicken Burrito, and Spicy Chicken Soft Taco.
On July 23, 2008, rapper 50 Cent filed a lawsuit against Taco Bell, claiming that he had not granted the company permission to use him name in an ad campaign for the Why Pay More!? Value Menu in which the rapper was asked via a newspaper advertisement to change his name to 79 Cent, 89 Cent or 99 Cent.