To start with you call the 7 layer burrito vegan food, and to quote your webpage "Taco Bell's sour cream contains gelatin, which is an animal biproduct. Vegetarians that don't want to consume this should hold the sour cream when ordering"
To begin Vegans are the ones who do not eat any animal or animal byproduct, Vegetarians do. Also either there is absolutely 0% dairy in you cheese, or that comes from animals too. If you are going to try to play your consumers as fools, at least have your people learn what your consumers are after.