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June 28, 2014
Last year, Taco Bell was blown away by the people and stories at VidCon. The YouTube platform gives young voices the chance to be heard and influence others. Taco Bell wanted to celebrate the incredible creator community, so this year, we partnered with SoulPancake to discover and share new voices. This documentary was filmed, edited, and premiered during 48 hours of VidCon.
We follow Bethany Mota, a YouTube superstar, who discovered her voice through the platform and inspired millions in the process. We also see VidCon through the eyes of Sonia Mandeville, an emerging vlogger, who recently started her YouTube channel and is witnessing VidCon for the first time. They represent the #VoicesOfVidCon. Discover your voice.
About Taco Bell:
Taco Bell is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos and the gourmet-inspired Cantina Bell® Menu. The company encourages customers to "Live Más," both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell Foundation for Teens™. Taco Bell has nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.
VoicesOfVidCon | 2,014 Taco Bell® and SoulPancake Documentary