We brought back the Beefy Crunch Burrito because our fans demanded it. But one fan in particular went above and beyond to get another taste of his beloved burrito. This is the story of Richard Axton, leader of the Beefy Crunch Movement.
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About Taco Bell: Taco Bell is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu and lower calorie Fresco Menu. The company encourages customers to "Live Más," both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell Foundation™. Taco Bell has nearly 6,000 restaurants across the United States that proudly serve more than 36 million customers every week.
Leader of the Beefy Crunch Movement | 2016 Taco Bell® http://www.youtube.com/user/TacoBell