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Big Bell Box Meal (also known as the Big Box Value Meal) is a combination of Taco Bell items served in an eponymous box. The contents of the box change periodically based on the limited-run items available at any given time. The Big Bell Box Meal was first introduced in April, 2008, and included one Bacon Club Chalupa, one Volcano Taco, one Bean Burrito, Cinnamon Twists and a large drink. The Cinnamon Twists and large drink are staples of the Big Box Value Meal and have remained constant. As of November, 2008, the Big Bell Box Meal consisted of one Volcano Taco, one Burrito Supreme, one Crunchwrap Supreme and the aforementioned Cinnamon Twists and large drink.
AdvertisingEditThe introduction of the Big Bell Box Meal in April, 2008, was accompanied by an aggressive television advertising campaign featuring comedian Adam Carolla encouraging the audience to "Eat like a man!".